For all you Midwestern gals who know what Hy-Vee is, did you know they carry clothing!? Yeah, me either! Until just a bit ago, Hy-Vee was my go-to for groceries {gotta get those Fuel Saver points!} & picking up prescriptions. But now, it’s about to mean more. Enter Hy-Vee x Joe Fresh.

Hy-Vee x Joe Fresh

Why Clothing? Why Joe Fresh?

Hy-Vee clearly understands how important it is to have everything at our finger-tips. Gone are the days of driving around, store-to-store, to get everything on your list. With the introduction of Joe Fresh, a leading Canadian brand, they are able to do just that. Hy-Vee is the only retailer in the Midwest to offer the brand to shoppers which clearly proves their dedication to giving the customer what they need AND what they want. From clothing to shoes to accessories — and including options for babies, children & men — Hy-Vee x Joe Fresh has it all: affordable prices, classic pieces and a great selection.

Hy-Vee x Joe Fresh
Hy-Vee x Joe Fresh
Hy-Vee x Joe Fresh

My Picks

I had the awesome opportunity to shop pieces from the Joe Fresh line a few weeks ago and came away with some really good, really versatile pieces. It’s no secret that I gravitate towards all things classic & neutral and my selections were right on par. Everything I tried on fit TTs and I was pleasantly surprised by the materials and comfort of it all. You’d think my favorite of all the looks would be the basic dark denim + purpley-grey sweater but would you believe me when I say I think it’s actually the velvet wrap dress? I mean, who doesn’t need a VELVET WRAP DRESS for the holidays!?

All of these items are available in-store only and are not shoppable at hyvee.com. Not every location, or market, carries Joe Fresh so if you are lucky enough to have one near you — go check it out ASAP. You will not be disappointed!